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Client – Toyota
Project – “Fueled By Everything”
Company – The Mill
Role – Design, Pitch


Style Frame – Illustration – Explanatory Design

Toyota has been investigating hydrogen-powered fuel cells vehicle and launched its own model, the Mirai. To help promote its own cause, Toyota unleashed a series of videos titled “Fueled By Everything” to embolden their claim as pioneers in hydrogen society and increase public awareness.

Directed by Morgan Spurlock, the spots take on sceptics who have called fuel cell vehicles “bullsh*t”. These style frames illustrate an explanatory section that talks about the process of literally transforming anything into fuel, even “bullsh*t”.

Fueled by Everything – Style Frames