Set of frames I designed for Starbucks “This the Season” pitch. Lively typography is at the center of this campaign: words and letters take the properties of winter elements and speak of the holiday spirit.
In my design, the excitement is expressed as the phrase explodes: it releases liquid bits and spawns additional Christmas confetti. They fall downwards as snowflakes, and as the camera pans down, we find all of the confetti collected into the shape of the two cups. They clap together and meld into one to close with a cup completely filled to locked up the spot.