Client – Reebok
Project Title – Reebok Disrupt
Company – The Mill
Role – Art Direction, Design
Creative Direction – Nicholas Weigel

 

Motion – Art direction – Design

The Mill and Reebok came together to help launch a new line of reverse-able activewear: one side solid, one side pattern. They allow athletes to flip their look along with their attitude, and to be all of “themselves” at once. Each cut holds a different part and combination and speaks of individuality and uniqueness.

We extended the principle of the reversible fabric to the graphic environment of the spot, associating each hero with a set of color and patterns and designing each scene’s background

To complement the visuals, we also designed a bold typographic system incorporating color and patterns, and bringing words in a continuous flash-reading way.

Style Frames
Reebok Disrupt Final Spot
Typography