Client  – Realtor
Project Title – “Not You”
Company – Trollbäck+Company
Role  – Art Direction, Design
Creative Direction – Alex Moulton

 

Style Frame – Illustration – Character

Today’s real estate market is fierce. Realtor.com helps you find your dream home before the “Not-Yous”, in other words, the others. They like what you like and want what you want. They are just like you. The only difference? They’re not you.

I worked with Trollbäck+Company to illustrate the journey of our hero couple finding their dream home with Realtor’s app. To tell the story in a fun way, we decided on a simple line-drawing look that allows playful character movement and pops of bright color.

Realtor “Not You” Explainer Video – Style Frames