Client – Pampers
Project – EcoNursery
Company – Strawberryfrog
Role – Design
Creative Direction – Serena Connelly,
Corinna Falusi


Art direction – Design – Interactive

Highly concerned by environmental issues Pampers constantly works toward new sustainability goals. Over the past 20 years, the brand decreased the number of materials used to create and package their diapers by 50%.

Pampers needed an educational hub that explained how their products improved. The multi-brand program was designed to inspire and educate consumers about making sustainable choices that can have a positive impact on the environment.

To showcase Pampers’ sustainability initiatives, we created the Pampers EcoNursery, a pop-up book style microsite that took what could have been boring corporatespeak and delivered it in a modern and engaging way.

Pampers – EcoNursery

Pampers – Impact Tracker

Pampers – EcoNursery Video