In this campaign, Indiana Farm Bureau’s states their expertise in their sector allowing people to enjoy their day-to-day life. The idea behind is while you’re good at lots of stuff, they are good at insurance.
The TV spots narrate caricatural scenes that shift from everyday life to catastrophe. These examples give an opportunity to talk lightly about insurance policy coverage.
I worked on the pitch as well on the production of the spots to illustrate these stories. Set in a wooden universe, I developed a geometric modular system that allows drawing puzzle like scenes. Once designed, vector illustrations were given dimension for a real wooden-block look.
The campaigned TV commercials aired during the Super Bowl.