Client – Digestive Advantage
Title – Tummy Take-Back
Company – The Mill
Role – Design, Pitch

 

Style Frame – Illustration – Character

Set of frames I designed to illustrate the journey of our heroine character in her journey to meet a friend while dealing with stomach issues.

To illustrate the change of spaces, I imagined a multi-layered disc system that cycles through various phases, each reflecting our heroine’s digestive cycle issues. The monochromatic palette changes as the spot progress. The challenge was to come up with clever, light-hearted metaphors to speak of these uncomfortable issues.

Project Title – Lorem Ipsum